Look Book - LOS HOMIES / Friends In Right Places -

Fourth month going for Roots Inc. webstore. Still warming up, but already released our second collection. When you live and breath your passion, really inhale it,  your every waking moment will be creative. Full of visions and inspiration. You'll be bursting with ideas and the wheel cannot be stopped.

Our vison is to embrace your uniqueness.
Style is not something you can label. Style is something that comes from within and cannot be fitted in a box.

Our second collection is LOS HOMIES / Friends In Right Places.
With Los Homies collection we wanted to continue bringing different genres together. That is our style, our look, our Way of life. Feeling the blvckfashion, inhaling the urban, really just rokkin'  and setting our roots. And ofcourse, do it all with values that Really guides us.
Keeping it real, keeping it casual. All for the Homies.

Rokrok!
/Roots Inc.

Roots & Beat's

My dear friend Tytti from hair and beauty salon Beat wanted to do oldschool braids to someone and called me up. I was totally ecstatic, especially since my look is more urban and street nowadays. We decided to arrange fun and casual photoshoot a week ago, a sort of collabration of Roots Inc. and Beat, just for the fun of it.

Our photographer of the day was Jussi Lauren and Tytti also took some shots of me and Jussi.

We had fun, and the pictures turned out grrrrrreat! Hope ya'll like it!

Rokrok!

/Eeva, Roots Inc.

Cropped top and baggy pants, Roots Inc.

ÂME HUMBLE / CLASSE D'ELITE extended sleevless, Roots Inc.

Adidas Superstar boot, Roots Inc.

 

Extended print tee, Roots Inc.

Roots Inc.
http://www.rootsincclothes.com/
Beat
http://www.hairbeat.fi/

Represent

Got to know this guy Samu a few years back. We only met once then, but he made an impact, and been following him ever since. Really like he's sense of style, mostly because you could immediately recognize it comes from inside. Many people "do fashion", but hasn't got a clue what style is. Style comes from the streets and the real people livin' and being themselves. And that is what Samu is, naturally a very cool guy.

We've been lucky to have him around, representing Roots Inc. in he's own pictures, in the best way possible.

If you light up for Samu and he's vision, follow him:

Instagram: @samulehtinen

Tumblr: swaggarnold.tumblr.com

Rokrok!

/Eeva, Roots Inc.

Behind Roots Inc.



"Roots Inc. is a street fashion brand and webstore based in Helsinki. It's not inspired by one specific genre but by the grassroots of the youth culture and lifestyle. Each and every culture has troops that are desirous of making a statement and here in Roots Inc. we support the movement of showing your own personality and individual style.

”Style is not an option -it's a lifestyle.” That's the very essence of Roots Inc."



The idea of  Roots Inc. started playing in my mind for over ten years ago.

I come from a poor family, so my passion for clothing has always insisted much creativity. Fortunately, we had a sewing machine, (which I give big thanks to my mom!) and that has allowed me to customize clothes the way I've wanted them to be. The advantage of customizing clothes is that it can give the garment a better fit, a current vibe and to be more suitable to your own style.
I learned to love second hand clothing with the opportunity to make them more your own;
"It's not about what there is, it's about what there could be." The most beloved treasures can often be found in flea markets and as you say, another man's trash is another man's treasure, I've learned that to be totally true. With that said, it was very clear that Roots Inc. focus will be on second hand clothing.

During these ten years, I have collected packs of tools for this upcoming journey of mine and explored the clothing industry in many ways. Been working for variety of different brands and kept my curious eye open in the streets -where the Real magic of style happens. The ideas and plans have been changing and shaping with the years, however, as I pondered what is the seed that was planted years ago, the final form of Roots Inc. was very clear to me.

The name Roots means just what it says; going back to the roots, and more towards the genuine things. Appreciating the garment, a life lived, craft, oldschool vibes and real people who do not live in the catwalks. Stepping away from the commercialism and the fuss around fashion -or what fashion means to many. In our opinion fashion shouldn't directly be compared to style.

The story of Roots Inc. is just beginning and it seeks to grow and shape together with it's customers. However it shapes, the same values will always define how Roots Inc. does things. Each and every day. We do not seek primarily to please the mainstream, but to take care of our customers, the Roots Inc. Family. This is the heartbeat of Roots Inc.


 Rokrok!
/Eeva, Roots Inc.

LOOK BOOK Âme Humble / Girls

Âme Humble (/Classe D'Elite)

/The very first collection from Roots Inc.

Inspired by variety of urban streetlooks and real people worldwide. Combined by craft, second hand clothing, strong vision and determination.

Âme Humble means a Humble Soul.

Think about highfashion, high prices and everyone blending in.

Roots Inc. is not about that. It craves a different kind of buzz. Âme Humble stands for more simple things, but with a detailed vision and message that says it's not about what there is, it's about what there could be.

Everything doesn't have to be shiny and new, well-known and well-respected. Old can be beautiful, a life lived, a story behind it. There can be flaws, 'cos too much perfection is simply a mistake.

The follow-up Classe D'Elite tells you that the humble souls, the people out there who keep their feet on the ground but still dare to dream, the ones who appreciate this whole journey we call life with its ups and downs, are the elite group in the eyes of Roots Inc.

The Âme Humble-collection includes one of a kind customized pieces, fully handmade items and carefully selected second hand clothes for both women and men, with some unisex items.

The collection is limited edition -like every edition in Roots Inc.

Âme Humble collection is dedicated to the people who have believed in Roots Inc. and it's founder troughout it's path. Most of all the one's who have been around with a huge support within this past year. Specific mention to:

Praphan Saengra. Sami Heino. Ville Sosoi. Elina Mikkonen. Senni Moilanen. Sanni Ihamuotila. Milka Hänninen. Jaakko Väyrynen. Oliwer Lund. And all of the people in my entrepreneur course.

And for any co-operation, past and hopefully yet to come:

(Again) Sami Heino. Antti Kulmanen. Samu Lehtinen. Johannes Matintupa. Tytti Willman. Noora Rautiainen. Miikka Rantanen. Henri Peltomäki.

Rokrok!

/Eeva, Roots Inc.