Roots Inc. FAM(ILY). (2015)
Fourth lookbook from Roots Inc.
From the very beginning we have wanted
to evolve and build up with our own customers and followers -the
Roots Inc. Family. That is the route we have chosen even before we
started this journey that is currently shaping to be an amazing one.
With this lookbook we wanted to give
something back to the ones who have supported us from the get go, our
customers. They are truly the people who able this for us and we
stand proudly beside them, not above them.
We arranged a competition on our social
media sites in which the winners would be chosen to do a photoshoot
with Roots Inc. We simply asked ”Why do you wanna be a promoter for
us?” and valued those who knew what we're about and made an effort
in the competition. Eventually we chose 4 people to the shoots,
despite the fact we were meant to pick only two.
In fifteen minutes from their arrival
to the photoshoot it was clear the decision was right on each one of
them. Welcome to the Family once again: Janika Kemppainen, Miika
Isometsä, Lisa Nicole Kangas and Ville Latvala! YOU GUYS TRULY ROK!
Rokrok!
/Eeva, Roots Inc.
